Frieda Feng

Visual & Experiential Designer | Branding Systems

friedada810@gmail.com

332-201-7571

Summary

Skills

Visual and experiential designer with a focus on branding, social media, and cross-platform visual content. Experienced in developing and adapting design systems across digital campaigns, social media, and print. Skilled in translating concepts into engaging and platform-ready visuals.

Experience

Education

SCAD Pro & Mayo Clinic, Virtual Art Gallery Experience

Savannah, GA, USA

Graphic Designer | 2024 Spring

• Developed visual direction and design system for a virtual art gallery experience in collaboration with Mayo Clinic.

• Produced official project book and visual assets, ensuring consistency across narrative, layout, and branding.

• Collaborated within a multidisciplinary team to translate conceptual ideas into structured user-facing visuals.

• Designed and adapted visual assets across digital and social media platforms, ensuring consistency across formats.

SCAD Serve & Ships of the Sea Maritime Museum

Savannah, GA, USA

Experiential Graphic Designer | 2025 Fall

• Researched and defined brand identity and visual language for museum experience redesign.

• Developed environmental graphic concepts for signage systems, improving visitor navigation and engagement.

• Proposed strategies to improve accessibility, engagement, and spatial storytelling.

POWERCIRCLES

Beijing, China

Design Intern | 2021 Summer

• Designed magazine covers, posters, and digital campaign assets for social media and online platforms.

• Contributed to visual consistency across editorial and promotional materials, aligning layout, typography, and brand identity across print and digital platforms.

Design

• Branding, Visual Identity

• Experiential/Environmental Graphics

• Editorial & Layout

• Motion Graphics

• Social Media Design

• Digital Campaign Assets

• Data Visualization

Tools

• Adobe Illustrator,

Photoshop, InDesign,

After Effects

• Figma

• Procreate

Savannah College of Art and Design (SCAD)

MFA, Graphic Design & Visual Experience | 2023-2026

School of Visual Arts (SVA)

BFA, Graphic Design | 2018-2022