SCAD Serve & Ships of the Sea Maritime Museum

Savannah, GA, USA

Experiential Graphic Designer | Sept. - Nov. 2025 

• Introduced a modernized brand identity and visual language to establish system-wide cohesion across 3 museum destinations, driving visitor engagement through updated visual signage.

• Developed wayfinding and environmental graphic concepts across 8+ touchpoints, using signage, interpretive graphics, and spatial storytelling to improve clarity, accessibility, and engagement.

• Identified a low-visibility entrance through on-site spatial analysis, leading to temporary signage recommendations that generated a 2x increase in weekend ticket sales.

POWERCIRCLES | METAL China

Beijing, China

Visual Designer  | Jun. - Aug. 2021 

• Designed editorial covers featuring high-profile international celebrities; developed several variations for Lan Yingying, resulting in an officially published final cover.

• Produced Out of Home (OOH) campaign graphics for METAL China’s inaugural issue across major commercial locations in Beijing and Shanghai, generating massive public attention and significantly expanding brand influence.

• Led the core visual design style for promotional campaigns across major social media platforms, including TikTok and WeChat, elevating the brand's digital presence and aesthetic consistency.

• Created several reusable promotional templates and digital assets for magazine sales. This clarified the purchase process, improved the user experience, and enabled efficient transactions.

SCAD Pro & Mayo Clinic, Virtual Art Gallery Experience

Savannah, GA, USA

Graphic Designer | Mar. - May 2024 

• Collaborated within a 16-person multidisciplinary team over 10 weeks to develop visual directions and branded assets across 3 strategic proposals for a Mayo Clinic virtual art gallery experience

• Co-produced and visually organized a 354-page client-facing project book, translating research, stakeholder insights, and 4 audience journey maps into a cohesive visual narrative.

• Created a digital brand visual identity from scratch, establishing cohesive rules for typography, layout, and visual language, and successfully deployed assets across digital and social platforms to ensure absolute design consistency.