KIFE Rebranding

Exhibition Branding, Visual System & Applications

The Kunming International Flower Expo of China is more than a showcase of flowers and floral products—it is an international trade platform connecting growers, suppliers, floral professionals, and industry leaders. Through exhibitions, forums, and face-to-face exchange, KIFE brings together the natural beauty of flowers and the commercial systems behind the global floral industry.

In this academic project, I explored how KIFE could communicate both sides of its identity: expressive and organic, yet professional and industry-driven. I developed a cohesive exhibition identity that positions KIFE as a meeting point between flowers, industry, and international trade.

Role: Brand Strategy & Visual Identity
Core Output: A cohesive event identity connecting floral culture with industry and trade