PowerCircles / METAL China

Editorial Design · Campaign Design · Social Content · Motion Graphics

During my 2021 internship with PowerCircles and METAL China, I contributed to commercial editorial and campaign projects involving five Chinese and international artists. My work moved beyond internal concepts into published covers, magazine-purchase promotions, social and motion content, and out-of-home advertising across Beijing and Shanghai—giving me direct experience adapting visual systems for editorial, promotional, and audience-facing applications.

Time: Jun. - Aug. 2021

Role: Graphic Design Intern

2

Cover Projects

Focus: Editorial, Campaign, Social & Motion Design

Industry: Fashion, Entertainment & Publishing

4

Social Platforms

Platforms: WeChat, Weibo, TikTok China, Instagram

Contributions: Cover Design, Campaign Graphics, Motion Assets, Production Support

4

OOH Locations

3

Advertising Formats

Background: Publication: PowerCircles My Role: Cover Design & Production Photography & Editorial Direction: PowerCircles Editorial Team

Editorial Cover Design

“Twin Souls” Cover

Contributed to the cover design and production of PowerCircles’ August 2021 “Twin Souls” issue featuring sisters Jessica and Krystal Jung, preparing visual elements and final assets for publication.

Role: Cover Design & Production
Deliverable: Published Magazine Cover
Outcome: Officially Published in August 2021
Published by: @势界PowerCircles

Lan Yingying Cover

Developed two detailed cover variations within one visual direction. One design was selected and officially published by PowerCircles on Weibo.

Role: Cover Design & Production
Deliverables: 2 Cover Variations
Outcome: 1 Selected and Published
Published by: @势界PowerCircles

METAL China Launch Campaign

Campaign graphics created for METAL China’s inaugural issue featuring Lay Zhang were deployed across four major commercial locations in Beijing and Shanghai through three OOH formats.

Beijing CBD

SOLANA Blue Harbor

WeChat Motion Identity

Animated logo treatments created for METAL China’s WeChat article headers and footers, establishing a consistent branded entry and closing moment across editorial content.